Suzanne Shelton is president and CEO of Shelton Group, the nation’s leading marketing communications agency focused exclusively on energy and the environment. Gil Jenkins is Vice President of Communications at the American Council on Renewable Energy (ACORE).

The American Consumer Will Buy Your Renewably Powered Product
If Only You’ll Tell Them More About It

America’s leading companies have always understood the need to invest in their brands. What’s becoming a more mainstream notion now is that any shrewd brand investment would do well to articulate a commitment to environmental stewardship. Consumers are primed to reward companies for making proactive, public commitments to both overarching sustainability and related renewable energy…