The American Consumer Will Buy Your Renewably Powered Product If Only You’ll Tell Them More About It BlogBy Suzanne C. Shelton, Shelton Group and Gil Jenkins, ACOREJune 12, 2018America’s leading companies have always understood the need to invest in their brands. What’s becoming a more mainstream notion now is that any shrewd brand investment would do well to articulate a commitment to environmental stewardship. Consumers are primed to reward companies for making proactive, public commitments to both overarching sustainability and related renewable energy…